India’s Emerging Middle-Class Consumer Power

India is experiencing a major socio-economic change, with more than half of its population expected to be middle class by 2030. This growth is driven by better education, upward mobility, and wider digital access in smaller towns and villages. The new middle class is spending more on experiences like dining and travel rather than just necessities, showing a shift in lifestyle and values.

However, marketing strategies still focus mainly on big cities and English-speaking groups. Despite increasing rural internet access, regional languages and local preferences are often overlooked. This results in brands missing out on India’s real aspirational consumers. Education reforms like the NEP 2020 are helping bridge this gap by increasing access to higher education and reducing poverty, leading to a more aware and brand-conscious population.

Women and young people are now key influencers in the market. Women are excelling in education and business, while Gen Z and Gen Alpha value inclusivity, sustainability, and ethical choices, reshaping India's consumer culture.