Rs 135 Cr Deal For Sequel Number 3

The countdown has begun for Bhool Bhulaiyaa 3, directed by Anees Bazmee and starring Kartik Aaryan, Vidya Balan, Triptii Dimri and Madhuri Dixit set to release in Diwali 2024. 

The makers recently launched the teaser with plans to release the theatrical trailer and music in October. The film has secured a significant non-theatrical deal worth Rs 135 crore including digital rights sold to Netflix, satellite rights to Sony, and music rights handled by T-Series.

The film's budget is Rs 150 crore, and a large portion has already been recovered through these deals. The success of the previous installment has boosted interest, particularly in the digital space where youth audiences, who follow Kartik Aaryan, dominate. The theatrical trailer will be launched on October 6, 2024, at a grand event in Mumbai. The film’s non-theatrical success suggests high expectations for this horror-comedy.