Movie News
In a fast-paced digital world, Humans of Bombay (HoB) chose a quieter, more meaningful path—listening. Launched in 2014 by Karishma Mehta, then a 21-year-old graduate, the platform quickly gained popularity by sharing real, relatable stories from everyday people in Mumbai. What started as a simple Facebook page soon grew into a cultural force, showcasing the city’s diversity and human spirit.
Despite having no venture capital, HoB reported an impressive Rs 6.42 crore in revenue in 2024. Mehta, now CEO, leads a small team of six, keeping creative control tight. The brand expanded beyond photo stories—publishing a book, launching a YouTube series, and collaborating with influencers, all while staying authentic and self-funded.
Humans of Bombay (HoB) generates revenue through a smart and diversified model centered around its storytelling strength. A major source is brand collaborations, where sponsored stories are crafted to align with the platform’s emotional and human-centric tone. HoB also earns from self-published books and occasional merchandise sales. With the launch of its YouTube series like "How The Hell Did I Do It?", the platform has tapped into video monetization through ads, sponsorships, and branded content. Additionally, HoB partners with NGOs and social impact campaigns, often funded through paid collaborations or grants. Founder Karishma Mehta’s public speaking engagements at events like TEDx and corporate platforms contribute to the brand’s visibility and income, further strengthening HoB’s self-sustained and authentic approach to storytelling.
Karishma’s journey hasn’t been without challenges. A 2023 copyright lawsuit stirred debate, even drawing criticism from HoB’s original inspiration, Humans of New York. Still, HoB continues to evolve, reminding us of the power of simple, honest storytelling in building human connection.
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