Horror Fun In Stree2 Screening

The release of anticipated films often involves extensive promotion and cinema chains can play a major role in this effort. Roongta Cinemas recently launched a unique campaign to promote the horror comedy sequel Stree 2.

Instead of traditional ads they transformed their theaters into an interactive experience by having a woman dressed as Shraddha Kapoor’s character from the film make surprise appearances during screenings. 

This unexpected tactic startled moviegoers who then embraced the fun by taking selfies and sharing their reactions on social media. The campaign successfully created viral buzz engaging audiences and extending the film's reach beyond the theaters. 

Stree 2 directed by Amar Kaushik and starring Shraddha Kapoor, Rajkummar Rao and others was released on Independence Day 2024 and has so far earned Rs. 453.60 crores at the box office.