Indian Smartphone Market: Who Holds the Crown?

A decade ago, people in developed countries used to line up outside stores for the latest Apple iPhone launches. However, back then, owning an iPhone in India was a luxury, as its price was beyond the reach of many. When the iPhone 4 and 4S were launched, spending Rs 27,000 on a phone was a big decision for most Indians. As a result, iPhones were a rare sight in India.

Fast forward to today—Apple rules the Indian smartphone market!

According to recent studies, Apple now holds a 25% market share in the Indian smartphone segment, making it the leading brand in the country as of 2024.

Top Players in the Indian Smartphone Market (2024):

Apple – 25% (Market Leader)

Vivo – 19%

Samsung – 16% (Once a leader, now in third place)

Xiaomi (Mi) – 18%

Oppo – 12%

Other brands – Remaining share

The Shift in Indian Smartphone Preferences

Just five years ago, brands like Oppo, Xiaomi, and Samsung dominated the Indian market. However, after the launch of iPhone 12 and 13, Apple began to skyrocket in popularity. Despite starting prices of Rs 75,000, Indians still prefer premium models, with many opting for Pro versions rather than just the base models.

Why Are Indians Choosing iPhones?

Smartphones are now a necessity rather than a luxury. Even for a decent phone, people are spending Rs 25,000 or more.

Cheaper phones either don’t last long or provide a subpar experience.

Easy EMI options have made it affordable for many to buy premium smartphones.

In the IT sector, more than 50% of professionals now use iPhones.

Apple’s brand value, security, and ecosystem make it a preferred choice.

Apple’s Dominance in Spending

While Apple holds a 25% market share, when it comes to total money spent on smartphones in India, one-fourth of all spending goes directly to Apple. This marks a significant shift in India’s smartphone purchasing trends, making Apple the undisputed leader in premium smartphones in the country.