India
K Ganesh, founder of BigBasket, acknowledges the company’s need to catch up in quick commerce but believes its strong supply chain will ensure long-term success over rivals Zepto, Blinkit, and Instamart.
As BigBasket prepares for an IPO within two years, it faces tough competition in the fast-growing quick commerce industry, which has transformed consumer behavior. Ganesh admits even major players were surprised by the rapid adoption of 10-minute deliveries.
Despite currently ranking fourth in market share, BigBasket’s farm-to-fork supply chain with 60,000 farmers and its strong private-label sales provide a competitive edge. Tata Group, owning 66% of BigBasket, enhances its resources.
The company is expanding into food and medicine delivery by 2025 to boost growth. As quick commerce companies seek higher order values and profitability, BigBasket’s supply chain control helps manage costs and maintain quality, ensuring its strong position in e-grocery.
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